![]() Take the visitors on your website to a trip down memory lane, and give them an insight to the history behind your store. ![]() You’d also want to include the following elements in your About Us page to communicate your brand’s reason for existing to customers: Your History Share the bigger picture: Share details of your future objectives or state your aims and mission.Introduce the solution: Mention how your company is pursuing its objectives and the pain points you intend to address.Tackle the obstacle : Convey how you set out to address the issue and the challenges you faced along the way.Set the stage: Describe the industry problem that caused you to act.Use the following steps to craft a narrative for business: IYou need to make sure that the information you add on the About Us page accurately represents who you are as a brand. Your business model or how your products are sourced/manufactured.Īs an important part of your website your About Us page can set you apart from your competitors in a way that can build your brand in a positive way.The cause or customers that your business serves.The story of your brand and why you started it. ![]() Compared to a landing page, an About Us page help you communicate a range of things: Your About Us page is your perfect opportunity to tell a compelling story about your business.Įven though an About Us page is one of the most important elements of a website, it is often one of the most overlooked elements. This can include the products or services you are offering, how you came into being as a business, your mission and vision, your aim, and maybe something about your future goals too. It includes a detailed description covering all aspects of your business and you as an entrepreneur. ![]() An About Us Page is a page on your website that tells your readers all about you. ![]()
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AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |